25 Black-Owned Brands for Babies, Kids, and Parents
From beautifully diverse dolls and books to thoughtfully made baby care products, shop for high-quality products for your kids—while you support black-owned businesses (how is that for win-win?).
Toys, Games, Books & Dolls
These handmade dolls are a precious keepsake your child will cherish their entire life.
Here you will find puzzles, games, and more screen-free activities for kids 6 and under that were designed with inclusivity in mind.
You cannot go wrong with any of the picks from Brave and Kind’s thoughtfully chosen selection of diverse books, but if you are stumped about what to buy, check out their story book bundles and book subscriptions.
These subscription boxes are tailored by age and include children’s books that feature Black characters, plus other educational activities.
These diverse toys and books ignite STEAM-based learning for kids young and old!
A children’s book-of-the-month club featuring diverse stories.
Shop a curated collection of products—from baby blankets to backpacks—featuring imagery of Black children.
Created by a professor, this diverse line of dolls was designed to inspire Black girls to see just how beautiful their skin is.
These kids’ jigsaw puzzles feature diverse illustrations.
Kid and Baby Clothing
Choose from conversation-starting tees, rompers, totes and more…including matching tee sets for the whole family…and maybe most notably, the viral The Original, The Remix, The Encore, Mic Drop collection.
These hard-bottomed, high-quality kicks are designed to encourage toddlers to take their first steps.
Lucky for you, the adorably illustrated handmade organic cotton baby and toddler clothing from the DC-based Yinibini Baby ships across the country!
Miles and Milan's modern, minimalist designs are the perfect staples for little ones of all genders.
These handcrafted hairbows will look adorable adorning your little one’s head.
This baby boutique celebrates diversity with designs that feature Black faces—in addition to apparel, look for baby blankets, quilts, and even wrapping paper!
These splashy tees and totes (which, by the way, make for a chic diaper bag) speak volumes.
The rompers, tees, and accessories feature CocoPie’s signature ‘Power in These Puffs’ designs, adorable illustrations that put Black girl representation front and center.
This faith-forward clothing line has a spiritual message to spread.
These natural teethers are easy on the gums…and on the eyes! Also check out their boho bibs and dummy-holders (perfect for style-conscious mamas).
Darlyng & Co is a one-stop shop for fabulous kid and baby products! Here, you will find everything from unscented, natural skincare products for the whole family to adorable clothing to their signature teething mitt.
Shop fair trade baby and kid lotions, shampoos, body wash, and more (plus body, face and hair products for grownups too!). Even better, when you buy Alaffia products, you support the Alaffia Foundation, an organisation that empowers African communities.
Fashion, meet function: Shine’s cloth diapers get lots of style points…but they will keep your little one’s bum dry too.
The perfect gift for expecting mamas, The Stork Bag is a reusable gift bag packed with curated items for each part of your pregnancy journey (there is one for each trimester!).
Loom works to empower all families with information ranging from sexual health and fertility to pregnancy and parenting. Check out their virtual classes and support groups.
Becoming a mum is a huge transition in a woman’s life—and this skincare brand for the modern mum was created with that in mind.
Have questions about a Happiest Baby product? Our consultants would be happy to help! Connect with us at email@example.com.
Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider. Breastmilk is the best source of nutrition for babies. It is important that, in preparation for and during breastfeeding, mothers eat a healthy, balanced diet. Combined breast- and bottle-feeding in the first weeks of life may reduce the supply of a mother's breastmilk and reversing the decision not to breastfeed is difficult. If you do decide to use infant formula, you should follow instructions carefully.