25 Black-Owned Brands for Babies, Kids, and Parents
From beautifully diverse dolls and books to thoughtfully made baby care products, shop for high-quality products for your kids—while you support black-owned businesses (how is that for win-win?).
Toys, Games, Books & Dolls
HarperIman Dolls
These handmade dolls are a precious keepsake your child will cherish their entire life.
Little Likes Kids
Here you will find puzzles, games, and more screen-free activities for kids 6 and under that were designed with inclusivity in mind.
Brave and Kind Bookshop
You cannot go wrong with any of the picks from Brave and Kind’s thoughtfully chosen selection of diverse books, but if you are stumped about what to buy, check out their story book bundles and book subscriptions.
Just Like Me! Box
These subscription boxes are tailored by age and include children’s books that feature Black characters, plus other educational activities.
The Brown Toy Box
These diverse toys and books ignite STEAM-based learning for kids young and old!
The Conscious Kid Book Subscription
A children’s book-of-the-month club featuring diverse stories.
Kids Swag
Shop a curated collection of products—from baby blankets to backpacks—featuring imagery of Black children.
The Fresh Dolls
Created by a professor, this diverse line of dolls was designed to inspire Black girls to see just how beautiful their skin is.
Puzzle Huddle
These kids’ jigsaw puzzles feature diverse illustrations.
Kid and Baby Clothing
KaAn’s Designs
Choose from conversation-starting tees, rompers, totes and more…including matching tee sets for the whole family…and maybe most notably, the viral The Original, The Remix, The Encore, Mic Drop collection.
Tippy Tot Shoes
These hard-bottomed, high-quality kicks are designed to encourage toddlers to take their first steps.
Yinibini Baby
Lucky for you, the adorably illustrated handmade organic cotton baby and toddler clothing from the DC-based Yinibini Baby ships across the country!
Miles and Milan
Miles and Milan's modern, minimalist designs are the perfect staples for little ones of all genders.
Because of Zoe
These handcrafted hairbows will look adorable adorning your little one’s head.
Little Muffincakes
This baby boutique celebrates diversity with designs that feature Black faces—in addition to apparel, look for baby blankets, quilts, and even wrapping paper!
Ozzie + Olive
These splashy tees and totes (which, by the way, make for a chic diaper bag) speak volumes.
CocoPie Clothing
The rompers, tees, and accessories feature CocoPie’s signature ‘Power in These Puffs’ designs, adorable illustrations that put Black girl representation front and center.
Pint Size Faith
This faith-forward clothing line has a spiritual message to spread.
Baby Products
Pretty Please Teethers
These natural teethers are easy on the gums…and on the eyes! Also check out their boho bibs and dummy-holders (perfect for style-conscious mamas).
Darlyng & Co
Darlyng & Co is a one-stop shop for fabulous kid and baby products! Here, you will find everything from unscented, natural skincare products for the whole family to adorable clothing to their signature teething mitt.
Alaffia
Shop fair trade baby and kid lotions, shampoos, body wash, and more (plus body, face and hair products for grownups too!). Even better, when you buy Alaffia products, you support the Alaffia Foundation, an organisation that empowers African communities.
Shine Cloth
Fashion, meet function: Shine’s cloth diapers get lots of style points…but they will keep your little one’s bum dry too.
For Mums
The Stork Bag
The perfect gift for expecting mamas, The Stork Bag is a reusable gift bag packed with curated items for each part of your pregnancy journey (there is one for each trimester!).
Loom
Loom works to empower all families with information ranging from sexual health and fertility to pregnancy and parenting. Check out their virtual classes and support groups.
Matrescence
Becoming a mum is a huge transition in a woman’s life—and this skincare brand for the modern mum was created with that in mind.
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